A Smarter SEO Agency
Better rankings in the search engines like Google, Bing and Yahoo means more traffic to your website because most people only ever click on the top few results they're shown. Moreover, this traffic is considered highly "targeted" since it consists of people who are actively searching for the products or services you offer. As an SEO Agency, our job is to match the important pages on your site to the searches that people are already making. This ensures that you receive traffic from the people who are looking for exactly what you offer and who are, in turn, more likely to turn into customers.
Let's Craft Your SEO Marketing Plan
Unfortunately, the phrase "If you build it, they will come" no longer applies to web design. Getting a website published is only the first step towards online success. Savvy business owners know that they also need a plan to increase SEO rankings.
Ensuring that the right page appear for a particular search and that it is placed high on the list of results requires a well thought out SEO marketing strategy. Search engines are smart, but they still need to be provided with strong and consistent signals that your site belongs in the search results that relate to it.
Not all Website Traffic is Created Equal
Where a lot of SEO Agencies get it wrong is thinking that increased traffic is the ultimate goal of an SEO campaign. Heightened traffic volumes alone will not drive revenue to your business unless that traffic is qualified. Qualified traffic consists of people who are seeking exactly what your site contains. When we look at their interaction metrics we see that they spend more time on your site, visit more pages and convert at higher rates. Think about it this way: If you owned a retail location, wouldn't you prefer 10 patrons that spent 45 minutes in your store and all made a purchase over 1000 who left after 5 minutes without buying anything? The same applies to your digital marketing campaign and too many SEO Agencies overlook this critical point.
An ROI-Centric SEO Agency
Graphbyte Marketing is obsessed with providing you a healthy Return on Investment (ROI). As a small business, we know the eerie feeling of sinking money into a marketing effort that may or may not pay off. We call that the "pay and pray" approach and it is no fun.
ROI is the guiding principle behind everything we do at Graphbyte. Why? It's simple, really. We know that if you're not making more than you're spending on us, we're not going to enjoy your business for very long. That's why every month you'll receive an ROI Performance Report. These reports keep you updated on exactly what your money is being spent on and the impact it's having your site's traffic and conversions.
Our Approach to Pricing
You might have seen some SEO companies out there offering cookie-cutter price packages with things like "Silver", "Gold" or "Platinum" packages. From their point of view, this is a great approach! They get a steady stream of income regardless of the amount of work they put in each month by applying the same recipe they've used with everyone else. We believe this lack of a customized SEO marketing strategy is a recipe for disaster! The nature of SEO is such that, not only does every customer need (and deserve) a strategy built specifically for them, that strategy is bound to evolve with time as rankings are gained and the emphasis of tactics are shifted. That's why we look at a wide range of factors relating to your website and craft a custom marketing plan that responds to your needs and your budget. Perhaps you're apprehensive about SEO and want to test the waters first. No problem. Let's put some things in place and see the results. Are they encouraging? Great! Let's add fuel to the fire and scale our efforts. A custom price quote means the flexibility to adjust to changes in the search landscape as well as the reality of your budget.