Search Engine Optimization is the process of making a website more visible within search results by optimizing both on-page and off-page factors.

A Smarter SEO Agency

Better rankings in the search engines like Google, Bing and Yahoo means more traffic to your website because most people only ever click on the top few results they're shown. Moreover, this traffic is considered highly "targeted" since it consists of people who are actively searching for the products or services you offer. As an SEO Agency, our job is to match the important pages on your site to the searches that people are already making. This ensures that you receive traffic from the people who are looking for exactly what you offer and who are, in turn, more likely to turn into customers.

Let's Craft Your SEO Marketing Plan

Why SEO?

SEO Agency processUnfortunately, the phrase "If you build it, they will come" no longer applies to web design. Getting a website published is only the first step towards online success. Savvy business owners know that they also need a plan to increase SEO rankings.

Ensuring that the right page appear for a particular search and that it is placed high on the list of results requires a well thought out SEO marketing strategy. Search engines are smart, but they still need to be provided with strong and consistent signals that your site belongs in the search results that relate to it.

Not all Website Traffic is Created Equal

Where a lot of SEO Agencies get it wrong is thinking that increased traffic is the ultimate goal of an SEO campaign. Heightened traffic volumes alone will not drive revenue to your business unless that traffic is qualified. Qualified traffic consists of people who are seeking exactly what your site contains. When we look at their interaction metrics we see that they spend more time on your site, visit more pages and convert at higher rates. Think about it this way: If you owned a retail location, wouldn't you prefer 10 patrons that spent 45 minutes in your store and all made a purchase over 1000 who left after 5 minutes without buying anything? The same applies to your digital marketing campaign and too many SEO Agencies overlook this critical point.

An ROI-Centric SEO Agency

Return on Investment in SEO

Graphbyte Marketing is obsessed with providing you a healthy Return on Investment (ROI). As a small business, we know the eerie feeling of sinking money into a marketing effort that may or may not pay off. We call that the "pay and pray" approach and it is no fun.

ROI is the guiding principle behind everything we do at Graphbyte. Why? It's simple, really. We know that if you're not making more than you're spending on us, we're not going to enjoy your business for very long. That's why every month you'll receive an ROI Performance Report. These reports keep you updated on exactly what your money is being spent on and the impact it's having your site's traffic and conversions.

Our Approach to Pricing

You might have seen some SEO companies out there offering cookie-cutter price packages with things like "Silver", "Gold" or "Platinum" packages. From their point of view, this is a great approach! They get a steady stream of income regardless of the amount of work they put in each month by applying the same recipe they've used with everyone else. We believe this lack of a customized SEO marketing strategy is a recipe for disaster! The nature of SEO is such that, not only does every customer need (and deserve) a strategy built specifically for them, that strategy is bound to evolve with time as rankings are gained and the emphasis of tactics are shifted. That's why we look at a wide range of factors relating to your website and craft a custom marketing plan that responds to your needs and your budget. Perhaps you're apprehensive about SEO and want to test the waters first. No problem. Let's put some things in place and see the results. Are they encouraging? Great! Let's add fuel to the fire and scale our efforts. A custom price quote means the flexibility to adjust to changes in the search landscape as well as the reality of your budget.

Crafting your SEO Plan

Every SEO marketing strategy is different. Achieving an increase in rankings involves analyzing and measuring things like keyword competitiveness, competitor strengths, client budget and more. Here is a small list of some of the tactics that we may employ when creating your SEO marketing plan.

In-depth Site Audit

Every element which affects your site's current ranking in the search engines is examined including your link profile, Google penalties, possible crawl issues, duplicate content, mobile usability and more. This lays the foundation for the work ahead.

Competitor Audits

We take a good look at your 3 main competitors' sites and get an idea of the health of their link profiles, rankings for important keywords and their overall strengths and weaknesses. This information is then used to craft our goals and strategy.

Keyword Research

Keyword research is the heart of any SEO campaign. We dig deep into the data, weighing multiple key metrics and select only the keywords which provide the biggest impact to your bottom line. No sense in ranking highly for keywords that will not lead to conversions.

Google Analytics Setup

Having Google Analytics tracking your website traffic is essential to measuring the effectiveness of our efforts. If your site doesn't have the G/A code installed on it, we will add it. If it does, we'll make sure that the most useful data is being collected.

Image & Hyperlink Optimization

There's a few important things that we can do to optimize the images and hyperlinks on your web pages including crafting effective titles and alt tag descriptions.

Internal Link Structuring & Optimization

The text that your links feature as well as their placement and frequency, all affect your search engine rankings. We go through each page that we're optimizing and examine all their content for valuable link opportunities.

Page Speed Analysis & Optimization

The speed with which your site loads is an important factor that impacts, not just your search engine rankings, but the experience of your site visitors. We'll go through your pages identifying areas for site speed improvement.

Directory Submission

Submitting your business to directory websites increases your digital footprint while serving as an opportunity for additional link building. We submit your business to 50+ of the most established search engines, local service sites, and mapping apps on the web. You'll get listed on important sites like Yelp, Yahoo and Bing.

Social Media

Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO. We'll create accounts for your business at Facebook, Twitter, Google+, and LinkedIn and link to them with share buttons from your site.

Blog Article Writing

Having good content on your website that is unique, different, useful to your audience has become indispensable for SEO success. We provide copywriting services for anything from for basic product descriptions to editorial content like articles and blog posts.

Title & Meta Tags Optimization

The title meta tag is one of the most crucial elements in your website's source code that the search engines look at to ascertain the page's meaning. Is your site's code helping or hurting your site? We'll look into it and make the necessary improvements.

Pages H tags Optimization

Your H (or heading) tags are another important factor that the search engines look to when trying to ascertain a page's meaning. Optimizing these will allow your pages to be shown for relevant searches by your potential customers.

Google Webmaster Tools Configuration

Google Webmaster Tools helps us see your website as Google sees it. A site that's active in Webmaster Tools has a better shot at being fully indexed and ranking well. We employ this tool on all our projects to make sure Google and your site are friends.

Canonicalization/301 Redirect

Canonicalization refers to individual web pages that can be loaded from multiple URLs. This is a problem because when multiple pages have the same content but different URLs, links that are intended to go to the same page get split up among multiple URLs. This dilutes the popularity of that page.

Link Building

Search engines treat links as votes of popularity and importance for your website. We will identify the most valuable, potential sources for these links and carry out efforts to acquire them. Also, do you know what sites are linking to your competitors? We'll find out and set out to neutralize their advantage.

Detailed "State of the Campaign" Report

You'll receive monthly reports detailing the effectiveness of your SEO marketing plan such as your raking for each of the keywords being targeted as compared to each one of your competitors, among many others.