The first step in devising your online strategy is to identify your business objectives. Once these are defined we outline the tools that will be leveraged for meeting them and formulate a series of marketing tactics for ensuring customer engagement and, ultimately success.
Search Engine Advertising
Search engine advertising allows us to display ads to people that are using search engines to find the products or services your business offers. So if you own a flower shop in San Francisco your ad would show up for users searching on Google for "San Francisco flower shops".
Facebook advertising is different from every other advertising medium because Facebook allows us to tap into its vast database of user data. We can choose to show our ads to people of a certain age, with specific interests, that work in a particular industry and make a specific income...
Facebook Content Strategy
Before creating a content strategy, Graphbyte endeavors to understand the psychographics and demographics of your audience because the content created must be valuable to them.
Facebook Customer Support
Facebook has changed the way that business interact with their customers. What used to be a monologue of messageing from you to your customers is now a conversation and your Facebook fans expect you to answer their questions, help them through difficulties and remedy their grievances.
Retargeting is an online advertising technology that serves customized ads to people who have indicated an interest in your brand by visiting your website. These users will see your ads as they navigate to Facebook, Youtube, their favorite blog, news site, or sports page.
For our clients, we handle newsletter lists with anything from a few hundred emails to tens of thousands. Some of the things we do with emailing is pretty fun, like sending out automated messages with discounts and coupons on birthdays or aniversaries.
Search Engine Optimization
The idea with SEO is to optimize your website's code and content in such a way that you get more qualified traffic to your website. Qualified traffic means more people who are looking for exactly what your site offers and who are, in turn, more likely to turn into customers.
What are you hoping to accomplish for your business by being on the web? Whatever the answer, web analytics is how we identify and measure success.